Rise. Soar. Conquer.
Phoenix Sports & Entertainment Group (PSEG) represents professional athletes, collegiate athletes, and youth involved in all levels of the business of sports. We routinely advise and connect our clients with entities and resources to service contract negotiations, endorsement agreements, intellectual property protection, NIL, estate planning, financial planning, business management, and wealth preservation needs.
At Phoenix Sports & Entertainment Group, we aim to ensure that our clients rise, conquer, and soar through transformative support, empowering tomorrow’s champions and fostering the Phoenix family.
About Me
Alexus Nicole Williams is the Founder and Chief Executive Officer of Phoenix Sports & Entertainment Group based in Dallas, Texas. Alexus counsels professional athletes, collegiate student-athletes, and youth concerning the negotiation of player contracts and sports-related deals, in addition to the various other aspects of players’ athletic and post-athletic careers. She is a Certified Player Agent for the National Basketball Players Association, FIBA-Licensed Agent and is pending her Contract Advisor certification with the National Football League Players Association.
What We Offer
Transformative Support
Our comprehensive suite of services provides professional, collegiate athletes and youth with the tools, resources, and guidance they need to succeed on and off the field.
Empowering Tomorrow’s Champions
Become part of our supportive and inclusive community, where professional athletes, collegiates and youth intersect to inspire, motivate, and empower each other to greatness.
Join the Phoenix Family
We are committed to nurturing the next generation of champions, empowering them to reach their full potential and leave a lasting legacy in sports and beyond.